Journalists post hundreds of requests for expert sources every day. SourceRelay monitors those requests, writes tailored pitches that put you forward as the expert, and reports the results every month.
No guaranteed placements — nobody legitimate can promise earned media. What we sell is consistent, professional pitching volume and honest reporting on what it produced.
We watch the platforms where journalists ask for sources — Source of Sources, Featured, Qwoted, and their peers — and match requests to what you can credibly speak on.
You fill out a 15-minute async questionnaire: what your business does, what you can speak on with authority, and what to avoid. That's the whole onboarding.
Our system watches journalist source requests around the clock and flags the ones that fit your expertise. A human reviews every match.
We write each pitch in your voice, tailored to the journalist's request. You approve before anything is sent — or pre-approve and let us run.
Every month you get a plain report: pitches sent, journalist responses, placements secured, and links to any coverage.
A PR agency doing this work charges $2,000–$5,000 a month. We charge a fraction of that because the monitoring and matching is automated — humans write and approve every pitch.
$299/mo
$499/mo
$250/secured placement
All plans start with the same intake questionnaire. No setup fee, no long-term contract. Industry-wide, expert-source pitching typically converts at 2–3 placements per 50 pitches — plan for months, not days.
No legitimate service can guarantee earned media, because coverage decisions belong to journalists — not to whoever pitches them. Anyone who promises placements is either buying ads dressed up as articles or planning to disappoint you. We sell the work that produces placements: consistent, well-targeted, well-written pitching, with honest reporting on exactly what it produced.
A traditional agency charges a $2,000–$5,000 monthly retainer, and much of that pays for humans doing manual monitoring and account management. We automated the monitoring and matching, so your money goes to the part that matters: a human writing a tailored pitch, and you approving it. Same core deliverable — expert-source placements — at a fraction of the retainer.
A 15-minute async questionnaire, once. What your business does, what topics you can speak on with authority, what to avoid, and any existing press. After that, your only job is approving pitches — a minute or two each, over email. No calls required, ever.
Industry-wide, expert-source pitching typically lands 2–3 placements per 50 pitches sent. On the Starter plan that usually means the first placement arrives within a few months, not a few days. Publications also take time to publish after a journalist accepts a quote. If you need coverage next week, this is the wrong tool — and we'd rather tell you that now.
Quotes and expert commentary in articles — trade publications, business media, and consumer press that use source-request platforms. It's the kind of coverage that builds credibility and backlinks over time, not front-page features.
Yes — that's the default. You can also pre-approve pitching within the topics you defined, which matters because journalist requests often close within hours. You choose your preference on the intake form and can change it anytime.
SourceRelay is run by Michael Hunter, an engineer-turned-operator. Michael built the monitoring and matching automation himself after using expert-source platforms to earn coverage for his own projects — and seeing how much of a PR retainer pays for work a machine does better.
The automation finds the opportunities. Michael writes and reviews the pitches. That division of labor is the whole business model, and it's why the price is what it is.
Fill out the intake questionnaire — 15 minutes, async, no calls. We'll review it and reply within one business day.
Start the intake